Veneto and Venice

The Republic of Venice was called la Serenissima (the most serene) or la Dominante (the dominant): two adjectives embracing the delights of the most calming and resplendent land, a historic crossroads of culture and trade.


Few people know that the German emperor who most dreamt about Europe, Frederick II, loved Apulia like his second homeland. This is the place he chose to build his most secret and striking home, Castel Del Monte; this is the place where Barbarians, Greeks, Normans and Swabians came.


Few Italian books have been translated worldwide like the “The Leopard” by Giuseppe Tomasi di Lampedusa. All you need is to open the first page of the novel to be struck by the unique smells of Sicily, the island that the Greeks loved more than their own homeland.

Campania and Amalfi/Capri

""Here where the sea glitters and the wind blows strong, on an old terrace in front of the Gulf of Sorrento" from the song "Caruso".

Tuscany and Florence

The cradle of Italian civilisation, the land of Dante and Giotto, of language and of painting. But also the beauty of Chiantishire, the unique perfection of the leaning tower of Pisa, the thrill of the Palio in Siena.

Piedmont and Turin

The treasure-chest of Italy, where the seed of our nation was planted. The land of great wines – Barolo, Dolcetto and Nebbiolo just to name a few – and of white truffle, with its architectural jewels.


The cradle of modern civilisation, the eternal city, the navel of European culture. From the Coliseum to Saint Peter’s, from the Trevi fountain to Piazza Navona, it is a city made up of places that the whole world recognises.